Redefining fashion narratives.

I led the development of "A Touch of Magic," a captivating new digital series designed to redefine conventional fashion content.

The series launched with "Behind the Vase," an immersive story featuring Giorgia and Giulia Tordini, two of New York's foremost fashion and lifestyle influencers, establishing a fresh, engaging paradigm for Massimo Dutti’s brand narratives.