The spirit of challenge still runs.

I led the creative strategy for the 261WM Women's Marathon, the first-ever European marathon exclusively for women, held in Spain. This campaign was designed to inspire and mobilize women to redefine what's possible, even against the odds.

Inspired by Kathrine Switzer's iconic 1967 Boston Marathon run, we brought to life a dynamic digital campaign that deeply resonated by connecting with the innate strength and perseverance of every woman. Through "WE KNOW ABOUT CHALLENGE," we didn't just invite participation; we empowered women to embrace their own challenges and achieve their goals.