The spirit of challenge still runs.

261WM was the first European marathon exclusively for women, a milestone that deserved more than a standard activation. Drawing on the spirit of Kathrine Switzer’s historic run, we set out to inspire and mobilise women to redefine what’s possible.

I directed the creative and strategic approach for a campaign built on women’s strength and perseverance, inviting each woman to take on her own challenge and join something larger. It positioned the race as a rallying point for female athletic ambition.