The spirit of challenge still runs.

261WM Women’s Marathon was the first European marathon exclusively for women, a cultural milestone that demanded more than a standard activation. Drawing on the historic spirit of Kathrine Switzer’s, we inspired and mobilised women to redefine what’s possible.

Orchestrating creative and strategic direction, we built a campaign that tapped into women’s innate strength and perseverance. It didn’t just invite participation, it empowered women to embrace their own challenges and join a larger movement. The result: a culturally resonant activation that sparked conversation, strengthened community engagement, and positioned the marathon as a beacon for female athletic ambition..