Levelling the beautiful game.

Head & Shoulders’ first unisex global campaign aimed to make the brand relevant beyond product benefits, positioning it as a champion of confidence and equality in sport. For the first time, we created a narrative that empowered the next generation of athletes.

Orchestrating creative and strategic alignment, we delivered a campaign across TV and digital that celebrated equality while reinforcing healthy, confident hair. The result: a globally consistent campaign that strengthened brand perception, broadened relevance, and sparked conversations about equality in sport.