I’m a creative leader who builds teams, shapes culture, and creates work that moves people and brands. For over 18 years, I’ve turned bold ideas into integrated campaigns across the UK, the Netherlands, and Spain, working with clients such as Diageo, Puma, P&G, Roca, Almirall Pharma, and Google.
I scale high-performing teams, define creative vision, and deliver work that resonates culturally and drives results. Along the way, my work has been recognised by Cannes Lions, One Show, the Loeries, and other international awards.
I thrive on crafting meaningful narratives, mentoring talent, and pushing creative boundaries. All while having fun and making brands stronger, smarter, and more memorable.
EXPERIENCE AWARDS
INDEPENDENT SENIOR CREATIVE DIRECTOR
(DEC/2023 - PRESENT)
GLOBAL MEDIA & ENTERTAINMENT UK
SUPERSON AMSTERDAM
HAVAS INTERNATIONAL & HAVAS PLAY SPAIN
CREATIVE DIRECTOR
(FEB/2022 - SEPT/2023)
OLIVER AGENCY AMSTERDAM
INDEPENDENT CREATIVE DIRECTOR
(OCT/2019 - FEB/2022)
MCCANN LONDON
MCCANN HEALTH LONDON
OCTAGON WORLDWIDE LONDON
VAYNERMEDIA LONDON
VML DUBAI
REKORDER BERLIN FILMPRODUKTION
MALDITOS PRODUCE SPAIN
ASSOCIATE CREATIVE DIRECTOR / COPYWRITER
(OCT/2017 - OCT/2019)
SAATCHI & SAATCHI LONDON
CREATIVE DIRECTOR
(SEPT/2013 - JULY/2017)
SHACKLETON GROUP SPAIN
CREATIVE / COPYWRITER
(MARCH/2008 - SEPT/2013)
CONTRAPUNTO BBDO SPAIN
CANNES LIONS
1 x SILVER & 5 x SHORTLIST
THE ONE SHOW
1 x SILVER
EL SOL FESTIVAL (LATAM)
1 x GOLD & 8 x SHORTLIST
THE LOERIES (AFRICA - MIDDLE EAST)
1 x GOLD
EPICA AWARDS
1 x BRONZE
ADG-FAD LAUS
2 x SILVER & 6 x BRONZE
SPANISH CREATIVE CIRCLE (CdeC)
5 x MERIT
GERMAN BRAND AWARDS
BRAND EXPERIENCE OF THE YEAR & 360 CAMPAIGN WINNER
CANIFF (CANADIAN INTERNATIONAL FASHION FILM FEST)
BEST EMERGING FILM
EL OJO DE IBEROAMERICA (LATAM)
2 x SHORTLIST
CREATIVEPOOL
TOP 25 CREATIVE DIRECTOR ‘20, ‘21, ‘24 & ‘25