I’m a driven Senior Creative Director specialising in culture-driven ideas.
I build and lead teams to craft bold work, creating meaningful narratives that inspire change.
I’ve been disrupting traditional approaches for more than 18 years in the UK, the Netherlands, and Spain.
My work has been recognized with several prestigious awards, including Cannes Lions.
EXPERIENCE AWARDS
I'm responsible for defining the optimal creative approach and overall strategic direction, working closely with the team to ensure the quality of concepts and all produced work. I'm a strong strategic and conceptual thinker who can clearly present ideas and uncover fresh, engaging angles for brands.
INDEPENDENT SENIOR CREATIVE DIRECTOR
HAVAS INTERNATIONAL & HAVAS PLAY SPAIN (JUNE/2024 - JULY/2025)
CREATIVE DIRECTOR
OLIVER AGENCY AMSTERDAM (FEB/2022 - SEPT/2023)
INDEPENDENT CREATIVE DIRECTOR
(OCT/2019 - FEB/2022)
MCCANN LONDON
MCCANN HEALTH LONDON
OCTAGON WORLDWIDE LONDON
VAYNERMEDIA LONDON
VML DUBAI
REKORDER BERLIN FILMPRODUKTION
MALDITOS PRODUCE SPAIN
ASSOCIATE CREATIVE DIRECTOR / COPYWRITER
SAATCHI & SAATCHI LONDON (OCT/2017 - OCT/2019)
CREATIVE DIRECTOR
SHACKLETON GROUP SPAIN - ACCENTURE SONG (SEPT/2013 - JULY/2017)
CREATIVE / COPYWRITER
CONTRAPUNTO BBDO SPAIN (MARCH/2008 - SEPT/2013)
CANNES LIONS
1 x SILVER
5 x SHORTLIST
THE ONE SHOW
1 x SILVER
EL SOL FESTIVAL (LATAM)
1 x GOLD
8 x SHORTLIST
THE LOERIES (AFRICA - MIDDLE EAST)
1 x GOLD
EPICA AWARDS
1 x BRONZE
ADG-FAD LAUS
2 x SILVER
6 x BRONZE
SPANISH CREATIVE CIRCLE (CdeC)
5 x MERIT
GERMAN BRAND AWARDS
BRAND EXPERIENCE OF THE YEAR
360 CAMPAIGN WINNER
CANIFF (CANADIAN INTERNATIONAL FASHION FILM FEST)
BEST EMERGING FILM
EL OJO DE IBEROAMERICA (LATAM)
2 x SHORTLIST
CREATIVEPOOL
1st RANKED CREATIVE DIRECTOR - 2020
TOP 25 CREATIVE DIRECTOR - 2020, 2021, 2024 & 2025