Next level of digital connection unlocked.

I directed the creative development of an immersive digital escape room experience for Captain Morgan. This unique gaming experience was created in collaboration with the acclaimed German DJ and music producer Psaiko.Dino.

The resulting promo-activation campaign was crafted to deeply connect with fans, drive engagement, and generate significant sales in Northern Europe. This multi-market campaign led to the sale of over 1.1 million promotional bottles and generated more than 87 million campaign impressions across 4 countries. These powerful results solidified Captain Morgan's brand leadership in the region.