Conquering the extreme.

I defined Slastik Sunglasses' brand Tone of Voice and positioning, then led the strategy, concept, and final execution of their first worldwide campaign. Our objective: help athletes push boundaries, underscoring that in demanding activities, crucial equipment truly matters.

Through bold executions for OOH, POS, print and digital, we visually highlighted Slastik's flawless performance against challenges, positioning Slastik as indispensable for peak performance.