Imagining tomorrow with Luke Halls.

I led the creative direction for Johnnie Walker Blue Label's "Cities of the Future 2220" Limited Edition collection. In collaboration with the renowned digital artist Luke Halls, we embarked on a visionary project to explore how some of the world's most iconic cities might look 200 years from now, driven by a utopian vision of tomorrow.

Through this campaign, we elevated Johnnie Walker Blue Label's luxury positioning and deeply connected with aspirational consumers worldwide.