Crafting the visual language of umami.

To launch Johnnie Walker Blue Label Elusive UMAMI, a pioneering blended Scotch whisky co-created by Master Blender Emma Walker and Chef Kei Kobayashi, I directed a creative exploration into its enigmatic 'fifth taste.'

Our visual campaign journeyed deep into the elusive sensation of umami, translating its unparalleled depth of flavour into an immersive and alluring experience.